Friday, March 6, 2009

You Don't Have to be Jewish

Because Howard Zieff died last week, I figure now is a good time to showcase one of his most famous advertising campaigns: Levy's Jewish Rye. 

If you ask people of a certain age (read: anyone over 40), this ad series was monumental in its time. He took normal-looking people which he found on the streets of New York--not the blonde-haired, perfectly freckled tots or slender, stylish models used for every other product in the 1960s--and made them give us some of the most honestly happy smiles in poster history. 

This, of course, wasn't the be all end all of Mr. Zieff's creative awesomeness: he went on to direct the 'spicy meat-a-ball' Alka Seltzer ad, and even the cinematic gem that is Private Benjamin (oh, wonder of my childhood!).

That said, you can't hang any of those Zieffs on your wall, whereas you can have any Levy's Rye poster for all of $200 this Thursday at auction.....decisions, decisions. 

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